East Rock Group Purchasing is a group purchasing organization that specializes in assisting small and medium size businesses achieve significant costs savings through pre-negotiated rates for many everyday business procurements.
Through partnership with numerous high-quality vendors already used by many small businesses, East Rock is able to produce meaningful cost savings to end user business without sacrificing the quality of service that is at risk with a second tier vendor.
Our target audience consists primarily of three (3) groups:
- Large Fortune 500 vendors
- Large business groups/associations
- Small/medium sized end user businesses
Overall, our target audience is very corporate in nature
East Rock is looking for a simple but unique logo encompassing values that a corporate partner, entrusted with stewardship of brand, wants its brand to stand for - values such as product strength, trust, confidence, execution, expertise, customer focused.
The logo should include the East Rock name, the words “Group Purchasing” in a subordinate position, and logo that creatively captures company name as well as vision.
Initial use of logo will be East Rock’s web site, but the logo should display well in multiple electronic and print formats. Regarding the website, it is the intent to have a logo with a clean design synergetic with a potential white background. Similar the background of the link below
Overall, we favor a color scheme that uses blacks, greys, blues and whites and reds. Designers are free to use their creativity in colour schemes but should stay away from overly loud colors (e.g. flourescent greens, pinks, etc).
Graphic should be bold and stand out from the crowd and should be easily recognizable and associated with our company.