The idea of turning something chaotic into something orderly, is appealing. The business will help clients with time management, finding workouts and workout strategies that fit their lifestyle.
The ideal candidate is interested in getting in shape and achieving a healthy lifestyle, but is challenged to figure out how to fit it into a crowded, daily schedule.
Ideally, most of the clients will be older, in their 30s and beyond, professionals who are busy with work, kids, etc. They will be looking for someone to help make their lives easier, not introduce an added level of complexity.
The logo should be clean, and have an organized, athletic, aspirational flair.