We are launching an online store of fashion-forward maternity wear.
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High Street Mama is looking to fill a gap in the market for really fashion-forward maternity wear. There is a lot of the same old stuff - for example it was almost impossible to find any colour blocking clothes in maternity for summer yet that trend was huge in the regular fashion stores. Our target market is predominately Australian pregnant women, 25 - 25 yo who are comfortable shopping online. They are looking for clothes that are on-trend and make them feel good as their body shape changes. Our potential customers have completed at least secondary or higher education, work outside the home (perhaps part-time) and enjoy a decent social life. They are interested in fashion but want it to be affordable.
I like logos that are organic/ natural, fresh and clean. We are a new company that is looking to be a little different so our branding needs to reflect that.
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