It is a concept store offering a wide range of Made in Italy medium-high end products (Clothing, Accessories, Shoes and Design). The store will be located in Sydney - Australia. Target customers want iconic, new, fashion and quality items coming from my beautiful country - Italy. Customers will try a whole new shopping experience, living the senses of my homeland. The Concept Store will also include a place where to eat our delights for lunches and dinners with family and friends.
The name is AZZURRO 753 (more precisely, the number 753 is a power, namely AZZURRO to the power of 753). I'd like to precise a couple of things related to the name I chose: AZZURRO apart from being one of the most famous Italian songs, it is also one of the most important colours of our country brand identity (AZZURRO means Light Blue). Secondly, 753 represents the year of foundation of my home city: Rome.
As regards the logo, please keep in mind that I like simple and classy things, but I do not mind dynamics and young features. I'd like to see a symbol of my country in the logo. Please colour your vivid imagination with this information. Thank you in advance!
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My Logo should be impactful and easy to be reminded by our target customers.
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