We doing a project called “Winning Without Losing” with the subtitle “Discover how a new class of entrepreneurs are building their fortunes while living a happy and balanced life” and would like a logo for the website http://www.winning-without-losing.com (dont mind the crappy layout, we will adjust the site to the style and colours of the logo you make)
The project is about finding ways to be successful professionally, while having a balanced and happy life.
The target audience are professionals and entrepreneurs who are interested in the debate about being successful and balanced at the same time. The logo should engage them and signal there there are at least two sides of winning - winning in business and winning on a personal level.
What we would like a logo that somehow reflects on the title and/or the focus of the project. It could be many things, please come up with creative ideas, our suggestion that we find works best on a conceptual level is a combination of a heart and a dollar-sign.
We tried some other combinations, but none of these really worked for us:
- a symbol of winning (coin, cub, medal), combined with a symbol of happiness/balance (yin-yan, lotus flower, budha)
- a coin with two upsides
However, if you have other ideas, try them out! Or send me a message to ask if we have already considered it - exited to get new ideas to illustrate "winning without losing"
It should be simple, stylish, catch the eye, surprise and be an icon you remember after seeing it once.
It should be beautiful, and reflect the two foci of the book – professionalism and balance. It is a serious project and the logo should reflect this, not be too cartoon-ish.
We are going to ask the designer who wins the competition to also do a header for the website, and iphone app icon and possibly later also the layout of the book cover when the book is ready to print.