Online young womens fashion boutique (in the process of being launched). Logo needs to portray a sense of luxury & exclusivity. Logo needs to be something that can become instantly recognizable as the brand.
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Store will sell cheap clothes, but clients need to feel that they are shopping at a high end exclusive boutique & the logo needs to portray this. The target audience is young, stylish women who want a different outfit for every time they step out the door & they want to look expensive, but they don't have the budget to pay for designer labels. The price of the clothes is the only thing that will feel cheap about this brand. As the target audience is quite young something a bit funky is okay, as long as it's still quite minimalist. Logo will be printed on labels which will be sewn onto clothing items in the Lime and Lucinda range, so label should not clash too much with whatever colour the clothing item is. I have specified the colours should include black/white in the section above, however I am open to the designers suggestions if they think other combinations are more suitable.
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