ascend stairs entered a 99designs contest a few months ago, and chose its new logo! ascend stairs sells low-to-mid-priced stairs imported from Italy to builders and homeowners in the United States. I am looking for a consistent look for three product lines that work with the company logo and our target market. Our three basic product lines are:
Linea Classico: Kit stairs (ready to assemble) with either beech treads or steel treads. The price range will be $2,100-$3,500, and the target market will be homeowners and builders. This product line will need two similar logos: Linea Classico-Beech (logo 1) and Linea Classico-Steel (logo 2).
Linea Professionale (logo 3): Straight stairs in eight different designs with wooden treads and metal structures; spiral stairs in stainless steel and glass; we also make a ready to assemble mezzanine lofts. This is our "Builders' Line", the focal point of the ascend stairs product line. The price range will be $7,000-$12,000, and the target market will be construction professionals.
Linea Custom (logo 4): Straight stairs featuring unique measurements, stainless steel structures, glass treads and custom features. The building blocks will be similar to Linea Professionale, but the treatments will be higher-end. The price range will be $14,000-$22,000, and the target market is high-end builders, architects and their clients.