My name is Tina McNaught and I have just started my own home based business as a retailer of really fine table, bed, bath, kitchen linens from France, Belgium, Italy, NZ and Australia. My linen is targeted at the higher end of the retail market as a tablecloth can cost up to $500. Most of my products will be made from 100% linen. I love linen, it's my passion, I also love lemons, I love their smell, taste and colour, they are such a happy sunny fruit. Hence the name Linencello, I also love the drink Limoncello!. The personality I am trying to get a across is simple, clean, fresh and elegant.
Cuéntanos a qué tipo de público quieres llegar
My desired audience is anyone who appreciates fine linen, that believes in paying more for quality. They belive that good linen will last you a lifetime, and like in Europe, good linen is handed down through the generations, I love that, and I would love to change peoples beliefs about it. I'm also against massive consumption, and cheap linen is mass marketed then thrown out a year later when it's lost it's colour, has holes, is stained beyond repair etc. My linen will last you a lifetime, if it's looked after.
I would like a logo with a lemon on it. I was thinking:
L i n e n c e l l o, with a lemon instead of the dot over the i.
I love white, yellow and navy blue, I also like a natural linen colour, but I'm not sure if that will match. I also like gold, but not brassy gold, Tuscan gold!!
I would like a logo that will transfer easily to my website, blog, packaging, embroidery and everything else that goes with marketing a business.