We market luxury, high end real estate. Our current logo needs either updating or a complete makeover. (see attachment). The name is the brand and should be the predominant feature.
Take a look at uniquehomes.com or luxuryportfolio.com to see how they changed some of the typeface. I'd prefer changes to the typeface, with no graphic. Again, the name is the brand.
Cuéntanos a qué tipo de público quieres llegar
The target audience for your logo: Consumer Age: 40-55,
The top three things we want to communicate through the logo:
- trust but not old school
- high quality & luxury
- High Class
GreatEstates is one word. Please differentiate the word "Great" & "Estates" by different colors or your idea? The word "Inc" should be small - insignificant.
Letters must look good on white background and be large enough to read on a real estate yard sign from a distance. The typical real estate sign is Width: 24", Height: 18" of which approx. 1/3 will be the logo.