We are looking for a logo represent the Medical Center. .
Here ar some of the guidelines:
1. No Cartoons - we want it to be inviting but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the locals to feel like they can afford medical treatment a couple times a week.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.
Here is an example of a logo that we like:
http://minuteclinic.com/en/USA/ - Minute Clinic
Also attached are some files. I hope it helps.
We want to avoid the traditional medical symbols, however a socially relevant or a modern approach to the traditional medical symbols is fine.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We would also like a vector file also.
Please do not use any stock images or clip art in the logo