We'd like a professional logo to help us establish credibility. But we'd also like the logo to represent that we're a little different. We're just as serious as other microcredit organizations, but we've got a fresh approach.
One thing we'd love to see—if you can make it work—is the idea of a social network incorporated into the logo. Our social network research is crucial to our approach and who we are. You can find some example visualizations of social networks below:
As you can see from these graphics, a defining feature of social networks is that they're interconnected. In other words, they represent more than just "a group of people." We know this is hard to represent in a logo, so this isn't an absolute requirement. But if you have a creative way to represent a social network, we'd really love to see what you have in mind!
A second motif you can work with is "union"—the idea of a union, our organization working collectively with villagers to bring them out of poverty.
And a third idea to play with is the union symbol, which looks just like a U. Maybe only the academic sorts will get the reference, but everyone else will think it's a play on the U in Unión.
The logo will be used on our website and in documents and brochures.
After reviewing our first submissions, we realized we'd like to avoid a color scheme that's overly bright and "web 2.0." Visually, it looks great, but probably isn't best for a finance organization.
We really like the colors burnt orange and bold shades of blue. A color scheme that includes both or one of these colors, or a color scheme that would complement them, would be ideal. (We're not against using bright colors, just not too many of them at once!)
Note that the "O" in the word Unión is the Spanish spelling; it contains an accent.