Logo and color palette development for website
Ride Canberra is a new concept for a mountain bike online tourism business in Canberra, Australia. The aim of the online business is to provide a one-stop shop for mountain bikers that want to travel to Canberra and ride the mountain bike trails in the region. The business will provide information via a website on where to ride, accommodation options, bike shops, where to eat etc.
The logo and color palette needs to be flexible enough that the concept can be expanded to other cities, replacing Canberra with another place name.
Males 25 – 44 years (although females are often involved in the decision making)
Well educated, have medium to high level while collar positions. Looking for places to ride for a weekend release.
Have good knowledge of mountain biking and the industry. Have busy lives so accessing information needs to be easy for them.
When viewing the logo and color palette elements, the prospective customer should be excited by the prospect of an mountain bike adventure/escape.
Sense of adventure and outdoors
Non-commercial and authentic
Easy to access
Must be supplied in jpg, gif and EPS formats