We are a new company that is developing a couple of products and iPhone apps that will be aimed at the mainstream homeware non tech market. Products are aimed at consumers who wish to have a product that no only enhances their technology device but that also adds benefit to their home and brings good design, aesthetics and high quality. Products will be aimed at the mid to high end of the market.
Company core values are to bring stylish design and high quality to technology accessories.
Target audience will be non tech mainstream consumers who want products to enhance their home and make their lifestyle easier.
Consumer could be a working mother who likes fashion and design for her clothes and home, and wants a product that not only works but will also look good and be stylish. Think Dualit toasters, Smeg fridges, etc
Consumer could be a high earner with disposable income that appreciates design and wants only the best. Think high end hifi, Bose, B&W Hifi
Logo is going to be used for advertising through the mainstream press so needs to be simple, stylish and classic. Can be retro and fun.
The word "Design" does not necessarily need to be in the logo design or wording
Written name and logo required. Could be like such as Rapha mentioned below where Logo is "R" and wording is "Rapha" or something bigger and better
Logo is to be used on printed material, website, software applications and on the finished product so logo needed in many sizes and resolutions.
Think organic, pastel, natural colours
Ideally logo needs to be in Photoshop PSD format with all elements in layers so that for instance wording can be removed from logo or back ground can be removed.
Examples of websites and logos that match design needs are:
Nigella Lawson - http://www.nigella.com/
Boden - http://www.boden.co.uk
Joules - http://www.joulesclothing.com
White Stuff - http://www.whitestuff.com/
Jamie Oliver - http://www.jamieoliver.com/
Logo should express:
Following on from the logo design, we also need screens and icon designed for an iPhone app and web homepage design, all to following the same design principles/style as the logo are needed to provide a complete and enveloped brand.