We are a start up online business. The web address will be http://www.funkily.com.
The site is currently under construction. The business will be an online T-shirt sales and design site, which is graphic designer driven. The designers will submit their original artwork for T-shirts based on competition themes, that will then be voted on by the general public, the winners will receive cash prizes, their shirts will then be sold on the site. This will be an ongoing competition/sale of t-shirts in which 1 shirt will be sold daily until supplies run out or the end of the day occurs (24 hours). The entire site and business will have a loose, relaxed, "cool" type feeling. The text and graphics on the site will reflect this unique atmosphere.
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We have a diverse target audience including graphic designers (who we will be seeking out constantly to submit their artwork for the "derby" design contests). We will also have a target of individuals, t-shirt enthusiasts, etc... to actually visit the site daily to purchase the Funkily Tee, which is the "shirt of the day" and to vote for other shirts in the current derby (winners designs to be sold on an upcoming day). Our key targets would then be designers & men ages 15-35, however, our website/product will appeal to any age group, male & female interested in t-shirts and/or design.
We are looking for a logo to represent a cool, hip company. Focusing on unique designs and t-shirts. The logo must incorporate the text of the word "Funkily". It should be appealing and "out of the box" yet still professional and clean.
-No cartoons or characters, we are looking for something appealing to a large age group, but not small children
-Nothing cheap or child like
-Not to elegant or fancy, we want to attract people in a hip current trendy sort of way, but uniqueness is VERY important
-Text should be clear, simple, and bold- unique, but not too professional or fancy
- We are looking for a "fun" out of the box design that is likely to attract guys ages 16-30 (think punk/skater/alternative personalities)
Specifics: any color(s), MAX AMT OF COLORS=8
file must be in all 3 of these formats (not just one)
Print file format: .ai (CMYK) Adobe Illustrator
Web file formats: .jpg (High Resolution JPEG)
layered .psd (RGB)
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