I am a marketing and strategic development consultant who also co-owns a lenticular/3D art company. My client, American Energy Oil & Gas LLC, is a start-up oil and gas exploration and development company who wants to communicate clean, green, efficiency, stability.
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Main audience: potential investors. They want to know they are investing with a company that is stable and well-managed and able to generate a return for them. Additional audience: other businesses in the oil and gas industry.
While the company is called American Energy, one of the clients hates the overuse of stars and stripes and bald eagles and other overused icons. He has an idea for creating something along the line of a City seal or a coat of arms with the letter treatment able to stand on its own. I am attaching the file for reference in case someone wants to try a treatment of his idea, but we're open to better ideas.
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