World Stores PTY LTD.
World Stores PTY LTD. is about to launch in Australia with the first set of websites focusing on computer products.
Our USP is customer service. I know everybody says they are good at customer service but they ar not. In fact most large retailers focus primarily on the relationship with suppliers and figure the customers will just come if they advertise and sell there products cheaply.
World Stores is all about people (our slogan is Powered by People) Every single decision we make is based on how it will effect people (our customers, staff, suppliers, the general public) therefore your design should follw this mantra.
The products we will be selling are laptops, netbooks, cameras, keyboards/mice, cameras, GPS, Software etc (full sweet of computer products). We will have a huge range and good prices which lets face it everybody doe's it's 101 retailing. We will be backing all of this up with exception customer engagement and service excellence with innovative services not seen in Australia (and fairly scarse worldwide).
Please note the mascot attached below has been custom designed for Wiz Kid Computers and is copyright protected, use can only be for this competition.
Currently if you try and by computer related products online you have to be fairly tech savvy to find what you are looking at.
Wiz Kid Computers will simplify the task and make online purchasing more accessible and less daunting for the everyday shopper.
- Slightly higher skew towards female
- Education, No education up to college education
- Age, 16 - 45
- Household income around $35,000 to $80,000
To design a logo for a new brand called Wiz Kid Computers (slogan to follow, please leave room in your design for a 3-4 word slogan) and adapt the brand styling to a series of niche sub brand websites.
The logo needs to be adapted for the following brands;
- Camera Wiz (Orange)
- Wiz Kid Computers (Orange)
- Netbooks (Orange)
- PC Accessories (Green)
- Headphone World (Blue)
- Network PC (Yellow)
- Portable HD (Blue)
- Tommy GPS (Green)
- Software 4 Students (Magenta)
- Software 4 PC (Magenta)
- The WIz Kid (light blue and green, pastelly colours) this brand will be a blog (see http://yoast.com/ and http://hummingbird2.com/index.html for examples of the type of theme).
Colour is for the icon, text colour is up to the designer to suggest. Logo will be placed on a dark background as well as a white background.
The brand has a mascot (see attached) that must be displayed as part of the logo on every site to help tie the brands together (see attached) the Mascots name is Tommy (the wiz kid). Please feel free to experiment with the positioning of Tommy, It is not mandatory for his whole body to be displayed,
Each sub brand (as well as Wiz Kid Computers) must have an icon. The Dell icon is similar to what I am after but with the word replaced with an icon that matches the type of product the website sells and have a reflection. A simplified icon should also be supplied for the favicon.