Corporates, Government departments, lobby groups and public relations professionals
For background information, the concept of "Parallax" can best be described as “an apparent displacement or difference in the apparent position of an object viewed along two different lines of sight, and is measured by the angle or semi-angle of inclination between those two lines.” A common example of parallax can be seen in the dashboard of a car that uses a needle speedometer. When viewed from directly in front, the speed may show exactly 50; but when viewed from the passenger seat the needle may appear to show a slightly different speed, due to the angle of viewing. I’m not expecting any specific reference to a dashboard in the logo design.
This competition is for a single logo that incorporates both the brand name and a graphical element, with the graphical element also capable of carrying the brand when displayed on its own. The logo should be clean, able to be rapidly read, and be distinctive and memorable. It must render well even at small sizes.
Capitalisation of text is up to you; I am open to Parallax Insight, ParallaxInsight, or Parallax*Insight (where * is the graphical element). Show me what works for your particular design. Colour is entirely up to you.