Requirements: The logo must convey the emotions listed under "key words." After that, I have some thoughts on how to achieve this, but am open to other ideas.
Primary Key Words: fun, play, game, sports, active
Secondary Key Words: info, stats, competition, news
Typography: the logo should contain the word "Larro" and probably also "Lines". "Lines" can be in a secondary, smaller font if you want.
Image/Icon: An image that represents games/sports would also work. Of the recent submissions, I've especially liked the ones with globes/circles combined with lines: they convey action and networking simultaneously.
Colors: do not use the icy-blue thing that I'm seeing a lot. I prefer something brighter and more playful. I'm open to your ideas, but one possible direction is to think of Playskool toy colors (aqua/yellow/red).
Flexibility: a logo that can easily be modified to represent different games/sports is a plus.
Mascot: the mascot is a cute, fuzzy, slightly goofy, teddy bear named Larro (or maybe Larry). You may incorporate your rendition of him if you want.
Usage: the logo will be used as part of the header on the website. The website will be a simple, plain-white design at first (until I run another contest on here). The logo will also be used on business cards.
These variations are requested, more are a bonus. (Prize will be increased once these are submitted by finalists.)
* Race Cars
* Boardsports (skating, snowboarding, etc.)
2 Stars - Thinking about it / not sure.
3 Stars - There's something there.
4 Stars - A variation on this could win, let's fine tune.
5 Stars - Finalist