Dynamic brand identity that will appeal to broad Hispanic consumer audiences.
The website will be a portal for Hispanic content - specifically videos in the spanish language. The targeted audience is consumers - so the brand identity needs to be straightforward, legible, yet memorable.
- Web 2.0 look and feel, fonts
- Need to keep the .com in the identity
- Would like a 'video' type icon to accompany the words. This needs to be a strong enough concept that it could eventually be used as a stand alone representation of the brand. We're open to its placement but prefer it to be more abstract than literal in nature)
- Strong colors
- Must present well in online, print and signage media
- 'International' - needs to appeal to a broad multi-country Hispanic community (Mexico, Spain, Latin America)
- Final files in .ai
- While 'international' - I don't want any flags or globes
- No hard to read fonts (thin or script styles)
- Strong colors - but not fruity - no pastels please