I am a Realtor located in the suburbs of Louisville Kentucky. I primarily work with buyers and sellers that I find through my network of websites that target niche markets. I hope to grow this year by hiring an agent to work under me. I would like to brand the team with a name that is not tied to myself so that in the future I can sell the business to someone.
I use technology whenever possible to service my customers. I consider myself a geek.
I choose Limestone Group for few reasons.
1. To honor the state of Kentucky. Kentucky has a lot of Limestone under us. The limestone is what gives us our great tasting bourbon! :)
2. Crushed limestone is used as gravel in the foundations of roads AND homes.
3. Limestone in Kentucky is blues and grays, which was an appealing color scheme for me.
I have been using "Connecting Buyers and Sellers" as a tag line. I DO NOT want this in the logo. However, I thought it might help give people a creative spark.
Buyers and sellers of real estate in the Greater Louisville KY market. Most impressions of logo will come from websites and yard signage. Potentially will be used on shirts,hats etc.
Clients will range from first time home buyers to multi-million dollars buyers. Logo should have broad appeal. Convey that the Limestone Group is in real estate, related to houses, etc.
I'd prefer a logo that is longer then it is tall. Please stay in the blue and gray color family for the primary colors. Additional color(s) as accent are fine.
I'd like to see "block" style letters over script type letters. Boomers will make up a large percentage of the market in the next 10 years, and I think script fonts are harder to read for aging eyes.
Convey that the Limestone Group is in real estate, related to houses, etc.
The files I will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)