I am the new president of Ajax Scientific Ltd. My partners and I recently took over this company and are looking to grow the business substantially.
I would describe myself as conservative but am open to new ideas and ways of doing things.
Most of our business is focused on providing products to help students learn science at an elementary, high school and college level. Think microscopes, magnets, bunsen burners, light bulbs ...
Please visit our website at http://www.ajaxscientific.com for a look at our products. It's obviously in need of work aesthetically too but we want to take things one step at a time.
Our logo also needs to be open enough to fit with our smaller line of business where we supply products and chemicals for laboratories. However, our main focus is on the education side.
The culture of our company is based on being a "can - do" organization that prides itself on meeting unusual and tough requests from our clients.
As wholesalers, our target market are retailers that provide products to teachers. This is the most significant part of our business and the most important.
This market is comprised of big players and mom and pop stores. We need to engage with them in different ways (i.e. website, catalogs, brochures, email...)
We also service small laboratories that need laboratory equipment and chemicals.
We need a clean, professional but simple logo.
Should be scalable - across various media - email, business cards, print catalogs, website, brochures...
Key themes would likely included science and education.
Feel free to be creative.
Our new logo should be distinctive but not busy.
We will require output files for print and web media.