Logo revision for a publishing company

We're a specialist publishing company of the fitness-, wellness- and health-industry. Our logo is pretty many years old by now and we'd really like to have it modernized in an elegant and tasteful way.
The colors should be retained as far as possible, but if you have the one and only genious idea, you can change one of them if you like.

UPDATE: Please see comments below!!!

Horn Verlag

The brand name's translation is:
Horn publishing company

"Horn" is the proper name of the founder and has no further meaning. Please do not add any references to horns or something like that!

Here we go with the actual logo:

http://www.horn-verlag.de/horn_verl…_weiss.jpg

Our current website is http://www.horn-verlag.de , but revision of this layout will follow after the logo is revised.

We're really curious what your submitted logos will look like :)

Please notice that we nominated a winner in all previous contests, and we look forward to do so in here as well.

- a elegant, tasteful revision
- a timeless impression of the logo

- references to horns or something like that
- totally new designs, we won't overthrow our complete corporate identity!