Our target audience is media buyers working at digital and tv buying agencies. They are typically 25-30 years old, creative types that are sophisticated internet users and are looking for new ways to get in front of their audiences. Our goal is to convince them that they should spend money on mid-long tail online video, and that it can be safe, accountable, and effective if our technology is used to target the campaigns. Most of the buyers are in NY, Chicago, San Francisco, LA and we offer them a way to impress their clients with cutting edge technology that gives them access to new media and online video.
The logo attached is our current logo, it is too formal and not hip. We want something more modern and playful, but that still expresses trust, honesty, and technology. Incorporating any elements related to vision / video / understanding would be great.
Our web site is located at http://www.affinesystems.com, please review and try to understand what we're up to.