It's a french company called NRJ Défense (with an "é" not an "e" in Défense) that needs a new brand identity.
The courses trained are Krav Maga (look on http://en.wikipedia.org/wiki/Krav_Maga what it means) but also relaxation and fitness. So the new logo needs to not only represent the fight aspect but also show on the other side that it's also a relaxation and fitness program that NRJ Défense is teaching.
Current logo and website is on http://www.nrjdefense.com/ just to show you how the current logo looks like. We need to refresh it to make it cleaner, making it more web friendly and professional.
Cuéntanos a qué tipo de público quieres llegar
Everyone from men to women 18 yrs old +
- Color scheme is open, but please refer to the flyer attached to get a sense of what the client currently likes
- Symbol: We don't want you to reproduce the logo but you can keep the Yin/Yang symbol if you have no other options like the current symbol is.
- Add tagline below logo "Confiance en Soi"
- Font needs to be clear to read, not too fancy but original
- If you can make 2 arrangements of the logo (one horizontal and one vertical?)