We're a startup software company and we're launching a new online software tool that creates help, user guides, e-learning / tutorials etc in significantly quicker times that other tools. We call this type of content "visual help".
It is unique in that it greatly simplifies the creation of the content but allows anyone in the organization to contribute in about1/4 of the time that it used to take and without the need for technical writers. The content created can be published to any medium with a few clicks including: blogs, PDF, web pages, support forums (such as ZenDesk),...
Because HelpBurner content is so quick and easy to create and publish, companies are providing much more fresh content for their customers, which means customers are loving this new type of help and actually using it (as opposed to old school user guides and manuals, which no one uses). This is all leading to higher customer satisfaction.
We are targeting online businesses do any of the following:-
- Create and publish e-learning materials.
- Create manuals or user guides for products.
- Provide online support in forums such as ZenDesk.
- Provide tutorials online for products or services.
Specific market niches we are targeting are:-
- Software companies.
- E-learning and universities.
- Online companies who provide support / tutorials via the web to their customers (technically competent companies).
We are looking for a logo represent our new software product - HelpBurner.
The logo needs to be modern and appeal to technical user but at the same time be cool and progressive since this is an online tool mainly. We love bright colors and arty effects could be applied if you think it's a good idea to do so e.g. paint splatter)?? One simple page we like (not the logo the page) is:
The logo should communicate what the product does - creates visual help if possible but we are open to your creating ideas too.
The logo needs to look good on a white background (in color) and also look good in blank and white. The logo should be clear on-screen and at different sizes because this is where it will be mainly used.
A really clever logo would be great (e.g. one that used fonts and typography cleverly) but is not absolutely required.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .png and layered .psd (RGB)
Please do not use any stock images or clip art in the logo