Solar Beam (brand) smart power (tag line and assocuated text)
We sell roof mounted Solar PV systems to home oweners who purchase our products online. We use a information based selling system which steps customers through a pre purchase checklist via a series of information videos which means they don’t need to deal with pushy sales people.
If after going through the pre purchase process, a customer wants a visit by a technical professional we offer this as an add on cost, rather than costing it into the sales price.
Brand positioning is we provide the best value quality mix in the market and ensure our customers have a transparent and well educated understanding of what they are buying.
Our desired perception to the customer is right advice, right products, easy to work with, great service, excellent value
We sell a 1.5 KW Solar system for $25,990. most of the competitors are between $2,800 and $3,000
There are a few competitors that market cheap deals between $2,200 and $2,500 but they use this price point to generate inquiry too up sell to more expensive product options.
We deliver the products to your home then the installer comes to install this approach saves warehousing which is one of the reasons we can deliver consistent value pricing.
Australian purchases of PV solar systems that are internet savvy and used to researching and interacting with the internet.
Interested in appearing to care about being “green” minded.
They want to do their bit for the planet!
Clean, strong design, which supports the business process. Appeals online, has a strong creative element that maybe used as a support element in ongoing branding applications.
Needs to be able to be placed on contracts, letterheads and business cards