My client -Dissolve Debt - is a debt management company helping people out who are in debt crisis.
All the financial companies tend to have blue and green logos and don't mention the "D Word" Debt. Dissolve debt are more plain-speaking and like to stand out from the crowd.
So striking colour/s, designs welcomed.
People in debt crisis - generally the middle, lower end of the UK market - so people who are employed in normal jobs, or unemployed; and have been suckered into borrowing money from banks, credit card and store card companies, that they have no obvious way of paying back.
Stand out from the crowd of boring/bland
must be orange!
Needs to be professional
Needs to be able to work on web, letter heads, in full colour, and as two-tone/or even black and white etc.