Panama Surf was the first original surf shop in the Republic of Panama in Central America. Panama went through some rough economical times and now has emerged with a new look. Panama has become the Dubai of Latin America. The boom has been ignited by magnificent real estate ventures. Go to http://www.ffproperties.net/ to see some projects being developed. This new economy has also brought a boom in tourism. Brand new malls have emerged, marina, restaurants and exciting new lifestyles. Panama Surf will follow the business model of Ron Jon. We want to create a destination more than a store. There will also be plans to open a skatepark and wavehouse.com complex next to it. This will all start from scratch since the store was closed several years ago.
Cuéntanos a qué tipo de público quieres llegar
The main target are boys/young adults, however the entertainment center will bring families and older adults who used to surf.
At this stage we are looking first for the logo. This logo has to be in tune with the times (not an outdated type). It has to be able to be printed in 1 color to be put in front of the t-shirts as a pocket logo, stickers, as a brand on the surfboards. It does not matter if there is a version of several colors, however the logo has to look nice also in 1 color. The idea is that the logo can be recognizable (iconic).
***Please do not just go and pick a font for the name, use more creativity than that without making it complicated.****
Do not use sun, palm trees or a silouette of a surfer riding a wave. Do not use the map of the country or the flag.