Logo for new tech firm Advantive Information Management

Advantive Information Management

Advantive Information Management, the prospective parent firm, is headlined by http://www.toplinestrategies.com

In brief, Advantive Information Management is looking at a combination with R2. R2 is an advanced data backup and recovery solution for critical mission computing .environments, such as production/manufacturing facilities. This logo is for Advantive Information Management, with a mostly R2 focus.

R2 Software AS was founded in 2002 by two developers, who were frustrated with both the quality and price of existing back-up & recovery software. Through their business network, they knew that especially mid to large size manufacturing companies have a real challenge supporting the typical mix of platforms that such companies have in their manufacturing environment — where manufacturing machines are operating on systems ranging from DOS to the latest version of Windows.

So they set out on a mission: To develop the best possible “all-in-one” solution, where rapid recovery and restoration across any platform was second-to-none. In 2004 they launched their first commercial version of the R2 software, and with the installation of the system on 3000 clients (machines, robots etc) at one of Denmark’s largest industrial companies.

The logo persona should be:
- Cutting edge
- Technologically advanced
- Highly professional
- Strong and sophisticated
Target:
- Decision makers for mid to large size businesses
- Typically IT, HR, and Marketing department heads
- Well educated (4 – 6 years post secondary education)
- Male and Female
- Between 35 and 60 years of age

Industries:
- Insurance
- Software Development
- Healthcare
- Education
- Gaming
Likes:
- Reliability
- Stability
- Security
- Elegance
- Strength
Dislikes:
- Ostentatiousness
- Lack of substance
- Fluff
- Inconsistency
Wants
Wants
- Clear fonts (sans serif), Clear symbols
- Simplicity
- Originality
Graphic and File Requirements:
- Colors: see design guide of TLS
Variations:
- Logo on transparent and color background
--Logo with tagline on transparent and color background:
- Icon only on transparent and color background
- Must provide font names, sizes, and manipulation detail for any/all that are provided in outline form.
- Graphics must be provided in resizable and adaptable vector form – Illustrator or EPS only.
- Submit complete logo with greeked tagline on transparent and color background after having received a 4 star rating.
- Please be advised that we reserve the right change the selected logo(s) in any way we deem necessary.
Don't Wants
Don't Want
- No cheesy/cartoonish graphics
- No recycled logos
- Bold, heavy fonts
- No deco
- Nothing trendy

For the most part, follow the TopLine Strategies style guide, and use TopLine Strategies colors. Something that echos the TopLine Strategies logo (see http://www.toplinestrategies.com) would likely be well received.

At least one version of the delivered logo must match exactly or closely the size of a related logo here http://www.toplinestrategies.com/si…e/logo.png, so we can the new one into that same drupal template, which is shown is this example here http://www.toplinestrategies.com/approach.