TravelInsurance.com is currently in development and will emerge as the leading website to help people worldwide compare and buy travel insurance for their upcoming trips/vacations. We aim to have the most comprehensive information about travel insurance online and to help our customers find the right travel insurance policy for their needs quickly and easily. Most importantly, they can buy their travel insurance online so there is no need to waste time with a local travel agency.
Our target audience is, of course, travelers who need to insure their vacations and trips. In general, 55% of our customers will be female, mainly between the ages of 35 and 50+ years old, primarily affluent and with college and post graduate degrees. Our main market is the USA, but we also will offer travel insurance in many other areas such as the UK and Australia.
Our logo should be crisp, clean, modern and should depict travel and the world, while also being really easy to read. We should be positioned as the #1 company in the industry, which means our logo needs to be top notch. We are open to having an icon next to our logo as well.
The logo should read "TravelInsurance.com" but make sure that the "L" and the "I" do not look identical as that will make it hard to read.
Bring your best!