LOGO UPDATE for a Major Grocery & Nutrition Store

Tunies

We are looking for an "Update" to our current logo, not a new logo. I'd like the font and theme to be similar with the new descriptive tagline incorporated. Please review our current logo before you begin designing.

People who are interested in eating healthy, natural and organic foods, vitamins and supplements. People who currently shop at Whole Foods, GNC, Vitamin Shoppe.

We are a brick and mortar health food, vitamin and nutrition store in South Florida that needs a logo “update”. We only sell all natural products. Our current logo has been around for 15 years and does carry some brand equity, however it is dated looking. We want to keep the general look and feel of the logo but create something more current that pops, gets people’s attention, and is memorable. We also have a website, http://www.tunies.com if youd like to know more about the company. The color of the logo should still be predominantly some shade of green…In addition to the name of the company, “Tunies”, the logo needs to incorporate our new descriptive tag line, “Natural Grocery & Nutrition SuperCenter”. The new logo will NOT say “super save nutrition center”. My vision is that the new tag line will be incorporated into the logo kind of like the current one is, although I welcome creative designs. In addition to our logo and descriptive tag line, our jingle line is “Save Money. Live Healthy” which I envision sitting next to the logo somewhere. This is really more of a standalone part. There is a lot of text here and it can’t overwhelm the eye so it will be up to the designer to tie it all together.