While we are going to sell a little bit of swimwear, the majority of the clothing will be more upscale clothes to wear at night going to nice restaurant or club, what you would wear during your 5-star carribean trip or hanging out on your yatch. The logo must reflect both the luxury / exclusive and the vacation / living on the coast side...
I attached one of my favorite logo. May be something in the same spirit. Height letter, clean but with a little symbol...Just an idea.
Symbol should be reference to the sea world or a artistic symbol (wave, boat ancker, sail, animal, or something else)
Also Ideally I would like to see at one version on a white background and a version with the logo in white in the dark background.
Few remarks looking at the first logos: We are not going to sell only swimwear but also shirts, polos, shoes.
AZUR is probably the most important word, you can either do something straight a little bit lie the Emporio Armani logo or have "CLUB" smaller on a second line underneath AZUR.
Mak sure you show me a version on a white background.
One of the nice symbol I have seen so far is a "artistic boat sail" within the A or above AZUR as logo. Could be something else