Our company is an online merchant that specializes in products that support wellness and a healthy lifestyle. We specialize in nutrient-dense organic "superfoods", whole food supplements and miscellaneous health-related products.
We plan to grow our company by acquiring other websites that sell health related products. Healthy Goods Inc's goal is to assemble a portfolio of wellness-related web stores. The categories we're most interested in are sports nutrition, yoga, homeopathy, water filtration, and air purifiers. So the logo we're looking for must be generic enough to work with all these categories. The logo you're designing will be used both as our corporate identity (the umbrella company) and as the identity of our healthygoods.com store.
You can visit the website to better understand the products we sell at healthygoods.com. It is important for you to know that you do not need to design a logo that complements our existing website, since we are planning to give the Healthy Goods website a facelift as soon as we have a new logo.
Our core demographic is 30-50 yrs of age and is predominantly female.
We're drawn to logos with a dominant graphic element. One that can stand on it's own and still communicate something important about our identity. That image doesn't have to be too literal, in fact we really appreciate a little whimsy because we want our customers to know that we don't take ourselves too seriously; that we're casual and approachable, and young at heart.