Cómo Matthew.krakowski comenzó su viaje en logotipos
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
Our target audience is 24-35 year old women and men looking to either maintain or start a healthy lifestyle. We are a CrossFit gym. CrossFit is a workout methodology that makes you stronger, fitter and pushes you to your physical extremes. We want to get the idea across that this is a challenge that will change your life for the better, without scaring anyone away. We are a close-knit community that does a lot of activities together and all the workouts are group workouts. Community and challenges are the major aspects of our gym. The Switch we are promoting is the switch to a healthy lifestyle and the switching on or powering on of a healthy lifestyle. We are also going to emphasize community service work and benefitting the community outside of the gym as a core part of our community aspect.
¿A qué sector dirías que pertenece tu empresa?
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
OK very important:
1. We would like "Switch" and the associated pictoral highlighted, with "CrossFit" as a secondary component. This is so that we can then scale this out to things like "Switch Barbell Club" or "Switch Fitness", etc. Therefore, Switch should be primary and CrossFit should be secondary.
2. The ideas I attached are older when we thought the name would be CrossFit Switch. Please don't get confused, our name is Switch CrossFit. Also, these were just made as ideas so please don't get tunnel vision on these because we are looking for a variety of great ideas. Lastly, another cool idea could be to incorporate the I in switch into the power button. Just an idea to get the juices flowing. We are looking forward to all of your creative ideas!!! But that being said we do like the power button concept as well as the gear shift concept. We think gear shift might be too complex though, so if you go this route it is important to simplify it. The power button seems like a much simpler concept and easier to execute and we like it.
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