Need a logo that is simple. Prefer something that can be easily drawn on a napkin/paper with a ballpoint pen and will look good in black/white as well as color. Would like it to be something that would look good in a variety of colors. "Less is more" for this. Nothing too fancy or "business-like", but something that is classic and not trendy. We want it to look as good today as it will in a few years.
Want something fun. Open to words in the logo, but it would be great if you can come up with an image/icon that works without words. For example, the "smiley face" of the Amazon.com logo.
Want lines that are "soft and round." Should have a fun/friendly vibe. Classic and simple, but not business-like.
Open to "feminine imagery" such as a queen's crown, a mother doing something business related, a woman in a business suit, a woman with a briefcase, a skyscraper that is shaped like a woman.