I'm Joost de Valk, aka Yoast, a web developer and WordPress enthusiast from the Netherlands, my own site, yoast.com, is targetted at the somewhat more advanced users wanting to read about SEO, speed optimization, etc.
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Beginners with WordPress, who need to learn the basics of WordPress and blogging. It really is going to become the starting point for those people just beginning to use WordPress who hardly know anything, and don't want to feel stupid, they want to be helped.
A light and lively colored logo, that works well and is well recognizable in both large sizes as well as a very small size. No need to include a tagline, just WP Basics is enough.