Brick Builders began life as a weekly after school club for primary school children (aged 5-11) who love to build with LEGO.
Weekly themed sessions were designed to encourage children to create and share the thinking behind their constructions with other club members, combining imagination with team building and communication skills.
The company is now focused on LEGO birthday parties, a network of after school clubs and corporate team building training days with fun games and robotics based challenges.
Our target audience is mainly mothers with young children looking to book a hassle free birthday party or wanting constructive and educational after school care. We trade off the LEGO reputation for good quality, innovative products that are loved by children worldwide.
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My current logo (both long and square Facebook friendly shape are uploaded) was created in a hurry using a free LEGO brick style font that didn't infringe on any brand/trademarks.
I need to keep a visual association with the LEGO product (see my website at http://www.brickbuilders.co.nz/) but in a way that doesn't upset the trademark owners!
I plan to redesign the website myself and will be looking to get business cards and T-shirts for the party hosts designed so the logo is key to the whole new brand identity. I may wish to work with the designer on future items.
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