We sell high-quality nutritional and sport supplements to low-carb/keto athletes and others following a low-carb/keto lifestyle. The website also serves as a platform for educational resources about the lifestyle including blog articles, recipes, workouts, etc. - all high-quality information either developed or edited by doctors. The products are also doctor-formulated, and they're intended to appeal to a more athletic/fitness demographic. Thus, the artwork should be clean, modern, not overly complex, and intelligent, with a hint of toughness without abandoning the organic/.
Main competitors will be BPI sports, Ancient Nutrition, and Perfect Keto (each at websites of the same name). Our brand could best be described as a hybrid between Perfect Keto and BPI Sports.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I like how the 2-letter design works together, but not that it is interrupted by the panther.
I do like the line work - but there is too much going on. The graphic is too busy.
I like the simplicity of the design while it maintains a clear and distinct design. it's iconic. Good creativity in the lettering, it's just creative enough to be distinct and memorable without being illegible or busy nonsense.
I like the creativity in this design and how the two images mesh. Good text here as well.
another non-complex design that is just a step up from very simple (all likes). Also like the simple, clean, and legible text.
Mostly i only like the thick outline and that the design is not complex
simple, recognizable but not boring or plain. Although, we do want to stick to clean smooth lines opposed to brush strokes.
Like the clean, crisp lines in the graphic and that it is a simple design that could be used as a standalone icon that would be easily recognizable and memorable. The lettering as well aside from the dots between words and the floral "a"
like the line work and minimal vector/shading used just as necessary - although the graphic is a little more complex/elaborate than we're looking for. Do NOT like the extensive additional shapes and border in addition to the elephant, parachute, and lettering.
Principally, the line work. Also the near-symmetry without being perfectly symmetrical. It's also simple enough that it could be recognizable with just a simple outline.
We’re aiming for a 3-component logo with the full name, "Archetype Nutrition," as well as an abbreviation, "AN," and a graphical representation that expresses the sophisticated/intelligent products but also the semi-hardcore fitness aspect. All 3 parts should be independent from one another and able to be used in isolation. Must appeal to both sexes and be simple enough a design to be used on product labels, websites, letterhead, business cards, etc. The exact subject matter for the graphic is open to start the contest, as there are many different ideas as to what can be an archetype (using merriam webster definition: the original model from which all things were replicated; a perfect example)
We specifically do NOT want stencil style lettering. We DO like the artistic style of other supplement brands such as Purge Sports, Cellucor, and Pro Supps but we do NOT like the styles at Animal Pak or Blackstone Labs.
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