Big City Frappe
Add 2oz of Big City Frappe mix to 6oz of ice cold milk and 12-14oz of ice, blend together, and you have a great tasting and refreshing pick me up treat. Great flavors like Mocha, Toffee, Vanilla and Carmel. Our goal is to develop the Big City Frappe brand franchise so that it becomes a value added offering at any coffee stand. "We proudly serve Big City Frappe here". The logo will be an important part of the marketing strategy, and needs to be easily recognizable. The label / logo will serve as one of the primary brand's sales persons.
Big City Frappe mix primary target market will be Small Business Owners (coffee stands, coffee shops, restaurants) who purchase the raw materials for their business at either wholesale clubs, or cash and carry outlets. Secondary market will be for at home use so the logo must be eye catching to stand out on the shelves of traditional retail outlets.
Big City Frappe mix will be available in multiple flavors so the logo will need to look good in multiple colors.
Not looking for anything cartoonish.
You folks are much more creative than me. I don't want to put too many constraints as to stifle a great idea.