FTF Stands for "Face-to-Face" We are a full service lead generation company that specializes in financial services leads; mortgage, insurance, investment, etc. We are unique because each one of our leads has been generated through a face-to-face conversation with the potential prospect/client. This face to face interaction is what seperates the quality of our leads from all of our competitors. We need a professional look and feel.
Our target audience is mortgage brokers and banks that are seeking new borrowers/loans. These are instituitions that are currently struggling since lending guidelines have tightened so if we can get in front of them to present our company and lead generation model we almost always leave a with a commitment to run a test market.
We need a professional look and feel that will stick in peoples minds. We realize that our name is not very creative, but it's partially because we don't want everyone knowing what it is we do. All we're trying to do with this logo design is pass the "sniff test" when it comes to gaining credibility in our clients and future clients eyes.