Massive Impact is rapidly expanding across Asia and is looking to redesign the look and feel of our company logo and branding. We deliver interested prospects to our customer's call centers through the use of advanced analytics to and targets mobile advertising. We are the first true results based mobile marketing company in Asia charging only for delivery of qualified prospects to our customers.
Snapshot. massiveImpact’s mission is providingadvertisers with customer leads through targeted mobile advertising. We havedeveloped a new approach to result-based mobile customer acquisition, optimallytargeting the right customer at the right time with the rightAd and product. Advertisers use our result based Customers-On-Demand® programto promote and sell their products and services over the mobile network.
Approach to market. Following thelaunch of the first true pay-per-result mobile advertising platform in Asia, we have a database of 400 Million subscribers reach inour TargetAd® database in at the end of 2008. Operating in some of the fastest growing markets inthe world, we are focused largely on the booming Asian marketplace withcommercial services in China, Taiwan, Thailand and Hong Kong.
"MassiveImpact Mobile Marketing campaign increased level ofinquiries by 100% compare to any other campaigns the company is currentlyrunning"
Linda Chan, MarketingDirector, ORBIS
“With massiveImpact we needed to increase call center capacity by addingseats to accommodate for a 500% increase in sales volumes”
Claire Chou, MarketingDirector, Wall Street Institute
“TargetAd® has reduced our cost of acquiring a customer by 90%”
Cecilia Cheng, COO,Interchan
Technology. Our focus ison developing and operating TargetAd®the "Discovery Engine," defined as something that "matches theright ad with the right customer at the right time”. While traditional targetingengines heavily rely on human inputs, TargetAd® automatically uses numerousfactors including its patented Quantum View™ algorithm to examine all dataavailable both historical and contextual to determine which decision parametersare most important. It then conducts matching analysis to determine which usersare relevant to the specific Ad being promoted. TargetAd® has proven performance overany existing mobile targeting product or methodology by factors of 200%-400%.
You can find more about us in English and Chinese at
- The company is open to any suggestions on how to best convey the concept of the key points of our message - Delivery of customers on demand through targeted mobile advertising
We would like to have a new logo design. We are open to color schemes but need to be able to convey the concepts of technology, analytics and sales. While we deliver advertising through mobile phones, at our heart and soul we are an analytics company who has chosen to do marketing on phones.
Our core operations are in Asia, so we must be cognizant of how the perception of the logo and branding would fit with Asian tastes. (One of the key reasons we are reexamining our current branding which is a bit to agressive for Asia)
The core difference between us and most everyone else on the market is the focus on delivery of qualified leads or sales to our customers. At the end of the day our presentation to clients is that marketing is only about finding and delivering to you people who would be interesting in buying your products, how we do this, through mobile phones, media and targeting are just details.
- We are not a flowery, sweet, feminine, brand.