Our target market is MEDICAL device manufacturers who have CLASS 1 products (http://en.wikipedia.org/wiki/Medica…l_Controls). In addition, the sales and marketing people within these companies need to know about MICRALOX as it offers new features that can help them differentiate their products. Examples of target companies include orthopedic equipment manufacturers (Stryker, Zimmer, etc.). Examples of specific applications for MICRALOX include sterilization cases, containers, trays, and modules.
There are a lot of other markets that we can serve beyond our target market. Cookware, automotive, marine, and other areas where a MICRALOX would better protect their articles.
Lastly, we want to have a brand that can be remembered by end users who will purchase the final goods. Usually these will be business buyers (hosptials, etc.) in the first instance, but overtime we expect that consumer products will use the technology as well.