My new concept Melts & Malts is a great new restaurant specializing in grilled sandwiches. I am using all freshly sliced meats and only the freshest ingredients and homemade sauces. We are frying our own chips and using local breads and produce. We also plan to have a local dairy producing delicious ice cream for our shakes and malts. The food gives us a feel of a traditional diner, but we are much cooler and sleeker than this. We have a classic car theme with booths made to look like some of the great cars from the 60's and 70's. With rock-n-roll music playing and dim over-head lighting, you definitely won't feel that you are in a diner.
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Our audience is pretty much anyone who loves great food and a great experience. This will not be the place for someone looking for a stiff and uptight evening. We are all about having fun. People will come in to check out the cool atmosphere as well as our unique decor. While hosting classic car nights, we will bring in people who love an era of rebels and rock-n-roll. We will entertain business men and women at lunch and everyone from families, kids and mature adults throughout the entire day. We can relate to all age groups on some level. If you love great homemade sandwiches at a reasonable price with excellent service, you will love Melts & Malts.
I need a logo that represents a very sleek and unique restaurant. I don't want anything too gimmicky or cartoonish. I want something that catches the eye, but without any outrageous color schemes. Think about what we represent. The cool lines of classic cars like the 66 mustang or 69 vette. If you can feel the vibe of this era, try to relate the logo. The logo must say Melts & Malts. You can change the symbol & if needed to make your design work. Make it look COOL!
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