What we do:
We produce high quality watches insured by 1960s and 70s designs, at an affordable price.
Who do we target:
our clients will be mainly men, 30-40 year old, who like vintage watches, and associate with vintage Rolex, Omega and Tudor watches
Reference to heritage, value for money and quality of construction.
What are we looking for in the design:
The logo should have 2 parts:
1- a Pictorial Logo
2- a Wordmark ("Haiger" as a Main line, and "Neo-Vintage Watches" as a Slogan under it
- the logo should be elegant and simple, not 3D or have complex fines line, as it will be used for watch branding purposes (on the watch dial and watch crown, please see examples attached)
- Brand logos we like: Tudor Watches "rose" logo, Rolex, Omega
- Ideas we have in mind include (but please don't be limited to these, we need your expertise to suggest others):
1- the outline of a top view of a flower bud (something similar to Tudor but a bit simpler and more modern, a bit feminine)
2- top view of a time ball or a compass
Related words for inspiration:
compass, time ball, rose, flower, diving, dive watches... please feel free to suggest others, thats why we need a pro like you to help us!
- We need the logo to be restrained and subdued, mature and easy on the eye.
- When printed on the dial it must be mono colour, so that it does not distract the eye away from the dial design. Perhaps the logo should remain a monotone throughout the different branding material for consistency and better brand recognition
- the logo will be printed in a dark shade of grey or brownish black on white / light colour dials, and a golden or cream colour on dark dials
- please feel free to suggest ideas based on a Sliver / steel / grey colour logo as well which can work on all colour backgrounds as well as be used on our online outlets.
any further questions: please ask
we will need the logo to be produced in various formats, including black on transparent background, white on transparent background, in addition to the standard logo with the coloured background that will be used for print and online/social media.