The logo should be an egg. It will be our graphic identity. Street Cred!
.jpg is fine.
Some or a lot of 3D in the design would be great if possible! Anime style is ok, too!
I would like for it to be sleek, cool, sexy, professional, trustworthy, and embracing of the current internet culture.
I would not like for the logo to look cheap, cheesy, hokey, bogus.
The company name doesn't NEED to be included, but if you feel like it, go ahead and throw it in!
One way to think about it is Banksy meets Dali. Or, rather, if Dali was a graffiti artist. If this perspective doesn't work for you, disregard it. I just find their work inspiring.
The concept for the Logo is that the egg is "bursting" at its seams. I don't necessarily mean exploding. More like receding, retreating, evaporating smoothly. The electric blue within the egg should be very energetic, the old moving while standing still trick; rippling, writhing.
Colors: Silver/chrome, mercurial, quicksilver surface of the egg; Electric Blue light (possibly a solid, liquid or smoke) emanating from within. Possible colors: black, grey, white.
The attached files are pretty straightforward. Included are the logos from our content providers' site as well as our consumers' site. The 'Eggsterior' sketch is conceptually what I had in mind for the egg exterior.
These are simply guidelines, a place to start. Rock that Egg!