We have a preliminary website: mightysafari.com so you have an idea of how the logo can fit in. I've also attached 2 photos of where the logo will be used: jeep tyre cover and on the sides of the jeep. So ideally, the font will be large and visible from afar.
I'd prefer the logo to be bold, simple, clean, memorable, have a san serif font, and maybe a silhouette of one "large and mighty" safari animal on the side of the logo (i.e. lion, rhino, elephant, giraffe, leopard, etc). In the 3rd attachment, I've drafted an idea of what I had in mind; tall and big "mighty" and a shorter "safari" underneath, but feel free to experiment beyond this idea.
As for color, I'd prefer only 1 or 2 colors.