28 year old entrepreneur in Austin, TX. In the developement phase of a new restaurant concept that's going to take the world by storm.
Urban Dish is a fast casual restaurant concept offering a simple, customizable menu for sophisticated tastes that appreciate a modern sustainable approach to traditional food but also place a high priority on time and convenience. Our basic menu provides unique combinations through a build your own (BYO) approach consisting of premium meats, fresh fruits & veggies, and starches at a price point between $8-$11. Our food, service, and modern ambiance provides the perfect experience for breakfast, lunch, dinner, or a quick snack in between.
Urban Dish’s primary market consists of 25-35 year old educated young professionals who live, work, and play in urban areas. They are very conscious and deliberate about their eating choices, value quality and convenience, and are willing to pay more for them. They are socially active and self aware. These people, commonly referred to as yuppies, are smart, are up to date on current events as well as the latest celebrity gossip. They rely heavily on social marketing and referrals to make their eating choices.
Urban Dish’s competitive advantage is a simple menu that centers on addressing the customer’s pain of not being able to find fresh, quality food that is convenient, fast, and inexpensive.
The menu will be a 5 step process. 1-style, 2-protein, 3- 2 sides (veggies/starches), 4-flavor profile, 5-extras. the second part of the menu will include breakfast, snacks, etc.
what i'm looking for is something that exudes the brand and speaks to the customer. something powerfully simple. nothing real busy, easy to read but unique and fun. the vibe in the restaurant will be high energy, sexy, modern, hip, cool, trendy, think pinkberry meets chipotle. i want it to pop but not be distracting. colors need to be shades of grey, lighter greens, orange (sparingly), black, white. Grey and lighter green being the primary colors. NO pictures of food or people. no cartoons. subtle graphics/designs are perfectly fine. no stock photos or clip art. i like looking forward to seeing what people come up with!! i need something in the following formats: jpg, ai, pdf