We sell streetwear products, including tees, hoodies, and caps to 18-34 year olds looking to express their beliefs to the world around them. The designs are specifically created to spark conversation and engagement with those around them. They are simple statements about the world we live in and the truth that underlies our world.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Plain clothes company is all about giving people a way to communicate the truth they believe in to the people around them.
The name, plain clothes, is based on the concept of plain clothes cops that dress in everyday, normal attire, but are actually on duty. Similarly, those who wear this apparel will look like they are wearing 'normal' everyday apparel, but 'on duty' to engage people in healthy dialogue about truth and the world we live in.
My goal is to find a logo that helps express this sentiment of being 'undercover'. The most important thing I'm looking for in the logo design is simplicity. It should be easy to read from a design perspective and especially from a font perspective. I don't want a design that feels too busy. In addition to simplicity, I want it to help me establish this lifestyle brand of living life 'on duty' that people can connect with.
I have uploaded my initial logo for reference, but I'm looking to incorporate more creativity as well as a nod to the purpose of the company. As inspiration, I've also uploaded some additional images that could be used in the creative development process. I would love to have a character in the logo, but it needs to feel like a good fit with the brand. Definitely open to exploring some color here, but do want this to work as a black/white image as well.
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