This is a brand new law firm that will have offices in Ottawa and Toronto. This is a big feature of the firm because it is small but set up in 2 cities. The principals, whose names identify the firm, are Chris Spiteri and Caroline Ursulak. The office in Ottawa will have 4 lawyers and the office in Toronto will have 1 or 2 lawyers to start.
We want to project a modern upbeat image. Most law firm logos, websites and promotional material materials are really really boring and dull. This new office is being designed with a contemprary look with lots of glass panels, modern furniture, chrome lighting. We want to stand out as being up to date.
We will centre on corporate commercial, employment/labour and real estate law.
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We will market ourselves to individuals and companies. Start ups, high tech companies, employees with grievances. We need to project a sense of confidence, integrity and quality.
A logo that will stand out and convey a unique branding and still encapsulate the things people want in lawyers.
The key features have to be the two Principals (Spiteri & Ursulak) and the two cities, (Ottawa and Toronto)
The logo needs to project that we are not just 2 lawyers but a Law Firm with offices in 2 cities.
The attached example is good but the wording is a bit - yesterday. Its better to say "Lawyers" rather than Baristers, Solicitors etc. It also makes no reference to Ottawa and Toronto.