MONOLITH (Monolithiclife) is a fitness company built to give not only direction (meal plans, custom workouts, relevant content), but also a sense of community through a lifestyle brand (clothing), along with nutrition (supplements).
Target audience ranges from the mid-western mom looking to lose a few pounds, to the meat head looking to bulk. Really anyone interested in fitness and fun.
We're looking to build a following, a fellowship, and a franchise all at the same time.
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Diseño de inspiración
The logo has to be strong and instantly recognizable. (Especially for the clothing line)
What we were thinking is the M of monolith being a monolith it's self. So, slightly angled so the side of the solid M is showing and the front is heading into the distance. This is just a suggestion... if Monolith is iconic enough to just make a logo for that, great! If Monolithic Life calls to you, go for it. Again, we're looking for something strong that is instantly known and can translate across a number of offerings and platforms/packages.
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